Hello everyone, my name is Benny Chin and I have created this WordPress to showcase my design work for Visual Media Marketing in my Marketing Communications Design class.
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Final Portfolio Project
Overview For my final project in the 2200 Marketing Communications and Design class, I have compiled a series of designs for Volkswagen Auto Group and their two subsidiary companies: Ducati and Porsche. This will showcase 8 design projects I have worked on over this semester with final edits using recommendations from Rochelle Grayson and various… Read more
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12C Newsletter Project
Overview For this project, I created a newsletter for Posche AG’s premium GT model line up. This newsletter is designed to be sent every few months to owners of any GT model vehicle (i.e. GT2, GT2RS, GT3, GT3RS, etc.) to keep them updated on what Porsche has been working on. Innovation, design, and behind the… Read more
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11C Home Page Project
Overview For this project, I created a new homepage layout for Volkswagen Auto Group. As this is the holding company that owns 12 automotive manufacturing companies and not just the company manufacturing Volkswagen, the page’s target audience are the company’s current investors and future potential investors. Thus, it should have a professional theme, a clean… Read more
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10C Video Project
Overview This week, I created a 90 second video for Ducati Motor Holding S.p.A. This promotional video aims to share Ducati’s message of providing its consumers with thrill, adventure and a unique ownership experience. Process I first listed out the audience Ducati would be targeting to ensure the rest of the video plan can properly… Read more
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9C Product Label Project
Overview For this project, I created a product label for Porsche AG. I chose to create a fictitious VIP card for owners of GT RS cars (i.e. GT3RS, GT2RS). The VIP card would be an incentive for potential consumers of a GT RS vehicle from Porsche. It would act as an exclusive invite-only card for… Read more
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8C Company Flag Project
Overview My project for this week was to design a company flag for Ducati. The flag has to be simple, easily distinguished from far away and have meaningful symbolism. Process I started off by creating a list of attributes that often come to consumers’ minds when they think of Ducati. With this list in mind,… Read more
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7C Style Guide Project
Overview For this project, I re-branded Volkswagen Auto Group (VAG). Not to be mistaken for the sole car company, Volkswagen, VAG is the parent company that owns Volkswagen and numerous other automotive companies such as Ducati, Audi, Bugatti and Lamborghini, to name a few. This project provides a 1 page guide with a redesigned logo,… Read more
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6C Company Plan Project
Overview For this project I have created a plan for all the future projects I will be designing in this class. I chose Volkswagen Auto Group as the parent company I will be working on, with Ducati and Porsche as the subsidiaries. The plan below showcases my plans for the following projects. Process I started… Read more
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5C Photography Project
Overview For this project, I had to take 3-4 pictures in three categories: people, places and things. I challenged myself by shooting without preparation in my surroundings to try to train my eye to learn more about composition. I utilized a few rules such as framing, rules of thirds and leading lines while trying to… Read more
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5C Photography Project
Overview For this project, I had to take 3-4 pictures in each category: people, places and things. I traveled to new areas to try to find inspiration and take different pictures than I was used to. I also played around with compositions using either the surroundings to frame the subject, leading lines, or a shallow… Read more
About Me
Having picked up my first DSLR in 2012, photography started off as way to express my passion in modifying cars. As time passed, my passion for cars wavered while my passion for photography grew. While I do still shoot cars and motorcycles, I currently mostly enjoy shooting landscape in low-light environments. With previous experience in the days of Adobe Image Ready and Photoshop, I began to learn new methods of editing and composition in Photoshop and Lightroom and continue to look for ways to better my skills in both aspects.
Located in Vancouver, BC, I am currently looking to further expand my portfolio by exposing myself to different and more challenging situations. Having shot mostly automotive and landscape pictures, I am hoping to gain the opportunity to photograph more portraits and events in the future.
Benny Chin 